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How Blizzard Uses Comics to Tell New Stories Outside of its Games

For Blizzard and many of its fans, storytelling and lore are just as important as gameplay. Two recently launched comics, released to build upon the lore of Hearthstone and StarCraft 2, are the company’s latest effort to give fans more of what they want from Blizzard’s worlds outside of the games.

Hearthstone: Kobolds & Catacombs, the digital trading card game’s latest expansion, launched earlier this month. Today, Blizzard’s released a short-form comic under the same name. Written by veteran comic book writer Mark Evanier, and illustrated by artists Manuel García and Sandra Molina, the Kobolds & Catacombs comic, “Up Comes Down,” tells a whimsical story that runs parallel to the game, which itself wasn’t built with traditional game storytelling in mind.

Robert Simpson, lead editor for publishing at Blizzard Entertainment, tells Polygon that the company’s comics are all about story expansion. The goal, Simpson said, is to “expand the world, and expand on the storytelling that you can experience in game, but not directly.”

“With this expansion, we’re taking a deeper dive and look into their world in more detail,” Simpson said, adding that Blizzard and its comic creators hope to create a new experience for people who are coming to the games, both as veteran players and new ones.


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